Mamma Mia!
Richmond

Mamma Mia! The Musical: A Global Phenomenon Comes to Richmond

Mamma Mia! is a jukebox musical written by British playwright Catherine Johnson based on the songs of Swedish pop group ABBA, with music and lyrics by Benny Andersson and Björn Ulvaeus. The show premiered in London's West End at the Prince Edward Theatre on April 6, 1999, directed by Phyllida Lloyd, and was an instant sensation. It transferred to Broadway's Winter Garden Theatre in October 2001, where it ran for 5,758 performances over 14 years before closing in September 2015 as the eighth-longest-running show in Broadway history. The musical has since been performed in 50 productions across 16 languages, seen by over 65 million people worldwide, and generated over $4 billion in global revenue.

Set on a fictional Greek island, the story centers on Sophie Sheridan, a 20-year-old about to be married, who secretly invites three men from her mother Donna's past — Sam, Harry, and Bill — to her wedding in hopes of discovering which one is her father. The plot ingeniously weaves 22 ABBA songs into the narrative, including "Honey, Honey," "Money, Money, Money," "Mamma Mia," "Chiquitita," "Dancing Queen," "Does Your Mother Know," "One of Us," "The Winner Takes It All," "Super Trouper," "SOS," "Knowing Me, Knowing You," "Lay All Your Love on Me," "Thank You for the Music," "Voulez-Vous," and "Waterloo." The result is a show that manages to be both a genuinely touching story about mothers, daughters, and the choices that shape our lives, and a roof-raising party that gets every audience member on their feet by the finale.

The 2008 film adaptation, directed by Phyllida Lloyd with a star-studded cast including Meryl Streep as Donna, Amanda Seyfried as Sophie, Pierce Brosnan, Colin Firth, and Stellan Skarsgård, grossed over $600 million worldwide and introduced the show to an entirely new audience. The 2018 sequel, Mamma Mia! Here We Go Again, added Cher and Lily James to the cast and earned another $400 million at the global box office.

The Altria Theater in Richmond is the ideal setting for Mamma Mia!'s return to Virginia. The 3,600-seat Moorish Revival theater, built in 1927 and renovated in 2014, is one of the most beautiful performance venues in the Southeast. Its ornate architecture and excellent acoustics create an atmosphere that enhances the theatrical experience, and the large capacity means the audience energy during numbers like "Dancing Queen" and "Waterloo" is absolutely electric. The theater is located at 6 North Laurel Street in downtown Richmond, easily accessible from I-95 and I-64, with parking available in nearby garages and surface lots.

The October 6–11 run at Altria Theater includes eight performances: Tuesday through Friday evening shows, Saturday matinee and evening performances, and a Sunday matinee. BigStub has verified resale tickets for every performance with no hidden fees and a buyer guarantee backed by over 20 years of trusted service.

Richmond, Virginia, has a thriving arts and theater scene that makes it a natural home for major Broadway touring productions. The city's historic Shockoe Bottom and Carytown neighborhoods offer pre-show dining and entertainment options, and the downtown arts district around Altria Theater has grown significantly in recent years with new restaurants, galleries, and performance spaces. For theatergoers coming from across central Virginia — from Charlottesville to Virginia Beach, Fredericksburg to the Northern Neck — Altria Theater's central location and easy highway access make it a convenient destination for an evening of world-class entertainment.

The enduring appeal of Mamma Mia! lies in its ability to make audiences genuinely happy. The show is not trying to be dark or challenging or provocative — it is trying to give you the best night out you have had all year, and it succeeds spectacularly. The ABBA songs are so deeply embedded in popular culture that nearly every audience member knows every word, and the show's famous finale — a concert-style encore where the cast returns in platform boots and glittering jumpsuits to perform "Dancing Queen," "Waterloo," and "Mamma Mia" one more time — is the kind of communal joy that reminds you why live theater exists. For Richmond audiences, the October 6–11 run at Altria Theater is a chance to experience that joy in one of the most beautiful theaters in the country.

The national touring production brings Broadway-caliber performances, sets, costumes, and choreography to every city it visits. The cast performs with the same energy and precision as the Broadway company, and the production values — from the Greek island backdrop to the dazzling disco-era costumes — are top-notch. Whether this is your first time seeing Mamma Mia! or your fifth, the Altria Theater run promises an evening that will leave you smiling, singing, and reaching for your ABBA playlist on the drive home.

ABBA's music has experienced a remarkable resurgence in recent years. The group reunited virtually for the ABBA Voyage concert experience in London, which uses digital avatars to perform the band's hits in a purpose-built arena, and their 2021 album Voyage debuted at number one in multiple countries after a 40-year hiatus. That renewed interest has fueled demand for Mamma Mia! touring productions across the globe, and the Richmond engagement at Altria Theater arrives at a moment when ABBA's cultural footprint is as large as it has been since the group's 1970s and 1980s heyday. For fans of the music, the musical, or both, this is one of the must-see events of the fall 2026 season in central Virginia. Verified resale tickets are available on BigStub with no hidden fees and a buyer guarantee.

How to Buy Mamma Mia Richmond Tickets

Where can I buy Mamma Mia Richmond tickets?

Tickets may be available through the Altria Theater box office and Ticketmaster. Verified resale tickets are on BigStub, a trusted marketplace with no hidden fees, a buyer guarantee, and the highest Trustpilot rating in the ticket resale industry.

When is Mamma Mia playing in Richmond?

Mamma Mia! runs October 6 through October 11, 2026, at the Altria Theater in Richmond, Virginia. The run includes eight performances with evening and matinee showtimes.

Where is Altria Theater?

Altria Theater is at 6 North Laurel Street in downtown Richmond, Virginia. Built in 1927 in the Moorish Revival style, it seats 3,600 and is Richmond's premier Broadway touring venue. Parking is available in surrounding garages and lots.

What songs are in Mamma Mia?

The show features 22 ABBA songs including Dancing Queen, Mamma Mia, The Winner Takes It All, Super Trouper, SOS, Knowing Me Knowing You, Voulez-Vous, Thank You for the Music, Honey Honey, Money Money Money, and Waterloo.

Are resale Mamma Mia tickets safe?

Yes, when purchased through BigStub. Every ticket is verified, and each purchase includes a buyer guarantee with dedicated customer service. BigStub has over 20 years in the industry.

Mamma Mia Richmond Tickets FAQ

When is Mamma Mia playing in Richmond?

Mamma Mia! runs October 6-11, 2026, at Altria Theater with 8 performances including evening and matinee shows.

What is Mamma Mia about?

A young bride on a Greek island invites three men from her mother's past to her wedding hoping to discover her father. The story weaves 22 ABBA songs into its narrative.

What songs are in Mamma Mia?

22 ABBA songs including Dancing Queen, Mamma Mia, The Winner Takes It All, Super Trouper, SOS, Knowing Me Knowing You, Voulez-Vous, Thank You for the Music, and Waterloo.

Where is the Altria Theater?

6 North Laurel Street in downtown Richmond, Virginia. A 3,600-seat Moorish Revival theater built in 1927 and renovated in 2014.

How many people does Altria Theater hold?

Altria Theater seats approximately 3,600 for theatrical performances.

Is Mamma Mia part of the Broadway in Richmond series?

Yes, Mamma Mia! is part of the 2026-2027 Broadway in Richmond season at Altria Theater, which also includes Dirty Dancing, The Notebook, Hell's Kitchen, Buena Vista Social Club, and Harry Potter and the Cursed Child.

How long has Mamma Mia been running?

The show premiered in London in 1999 and on Broadway in 2001. It ran for 5,758 performances on Broadway and has been seen by over 65 million people worldwide.

Were there Mamma Mia movies?

Yes, the 2008 film starred Meryl Streep and grossed over $600 million worldwide. The 2018 sequel Here We Go Again added Cher and Lily James and earned $400 million globally.

Is parking available at Altria Theater?

Yes, parking is available in garages and surface lots near the theater in downtown Richmond. The venue is accessible from I-95 and I-64.

Is Mamma Mia appropriate for children?

Yes, Mamma Mia! is generally considered family-friendly and suitable for audiences of all ages. Check the venue for any specific age policies.

Where can I buy Mamma Mia Richmond tickets?

Through the Altria Theater box office, Ticketmaster, or verified resale on BigStub with no hidden fees, a buyer guarantee, and the highest Trustpilot rating in the industry.

How many performances are in the Richmond run?

The October 6-11 run includes 8 performances with Tuesday through Friday evenings, Saturday matinee and evening, and a Sunday matinee.